Yogurt Does Not Have a Uterus

Why do we associate food with gender? Think about it.

Think of every yogurt commercial you've seen, ever.

Do you ever notice a prime, male executive, eating yogurt? No.
Do you see a young male college student eating yogurt? No.
Do you see an old man in a home eating yogurt? No.

It's women. Women in sweatpants, nonetheless.

The media associates yogurt with a state of hopelessness. By default, since yogurt is reflected as 'feminine', women are portrayed as unable to function. You never see an empowering yogurt commercial. Instead, it's usually Jamie Lee Curtis or Ellen Degeneres or a gaggle of women discussing superficial topics.

One of the few exceptions is a 2012 greek yogurt commercial that premiered on the Super Bowl. Then again.... that's greek yogurt, not the processed flavored yogurt that solves 'digestive' problems. Which apparently, only women have.

On the flip side of that, steak and beer are considered to be 'masculine.'

There is one particular commercial that comes to mind from Miller Light. The man-card commercial.

Apparently, if a man does anything emasculating, his 'man-card' is removed. I guess I could say something Freudian inasmuch men are just afraid of their 'manhood' being robbed. Thus, beer commercials use the threat of not being manly enough to pressure their macho obsessed demographic into buying their product.

But what is a woman's excuse? Will she be less feminine if she doesn't eat yogurt but chooses steak instead?

There's also another real, disturbing side to gender association of food.

Beer, beans, steak, and Digiorno pizza are not exactly qualified as 'healthy'. Yogurt, however, is one of the best things to eat for losing weight, as well as Special K, salad, fruit.....

....whose commercials all star women trying to lose weight.

It's never the man who has to be in tip top shape, it's the women's job to maintain a 20 something year old body. (As I'm typing this, the double standard is slowly dawning on me, and thus the aggressiveness of this particular blog is spiking.)

Sure, there are gym commercials. But they often have an equal balance of men and women.

So, women are the ones who are being forced to maintain their weight, while men can go off and eat whatever they want because, hey, even if they're pudgy, if they have money or a nice personality, females will still go for them. Women have to rely more on their beauty.

Right?

I have a much different theory.

I think men are far more sensitive about weight than women are. And I think the media has picked up on that fact.

They don't want to make commercials about men losing weight because men are over sensitive about it a primal, toddler sort of way. They can't take criticism the way women can. It's not a question of initiative, but rather, a man needs to be 'a man.' And that's why they don't show up in yogurt commercials, unless they are woefully oblivious to the existence of yogurt.

It's not that yogurt is pro-helpless women, but rather, men can't handle the thought of having to "emasculate" themselves to lose weight.